What Millennials Want / The Millennial Mindset

As the housing market prepares to accommodate the next wave of homebuyers, real estate agents should be attuned to the Millennial mindset. Bank of America Merrill Lynch conducted a survey of 1000 adults aged 20-34 across various U.S. cities to determine what Millennials (those born after 1980 through the mid/late 1990s) want.

• Home ownership is highly valued. 73% of survey respondents report that owning a home is either very important (56%) or important (17%) to them, signifying that Millennials possess a strong desire to own their own home, even if they do not own one yet.

• When purchasing a home, Millennials most value 1) price, 2) commute time to work, and 3) home size. The importance placed on other factors vary across demographics. For example, married Millennials value school district over restaurants and entertainment whereas the opposite is true for single Millennials. 

• Millennials prefer the suburbs over the city. 48% of respondents report that they currently live in a suburb and want to live there in the future or live in a city and want to move to a suburb in the future. Contrarily, only 31% of respondents said that they currently live in a city and wish to live in a city in the future or currently live in a suburb but want to move to city. 

• Millennials are minimally concerned about flexibility. While some may argue that a strong rental market means that people highly value the flexibility to move among cities, the majority (69%)  of survey respondents claimed that it was either not very important or only somewhat important to them. This flexibility is more important to single Millennials than married ones, with 35% and 25% citing flexibility as important or very important, respectively.

Student Debt Hindering First-Time Homebuyers

Kenneth Harney wrote for The Columbus Dispatch that student debt is impeding first-time homebuyers. This group traditionally accounted for 40% of home purchases, but only reached 28% in May 2013, according to the National Association of Realtors. The lack of first-time homebuyers creates a domino effect on the housing market: no one is there to buy starter homes, those who currently live in starter homes and wish to move to bigger homes have no buyers, and thus people in even bigger homes likewise have no buyers. The Wisconsin Institute conducted a research study on the matter. The rate of home-ownership among people paying off student loans is 36% lower than that of those with no student debt. Other factors pushing first-time homebuyers out of the market are 20% down payments for conventional loans, persistent negative equity problems, and competition from cash buyers with no financing contingencies.  While some people think renting is the answer, the true problem lies with the elevated costs of higher education.