Sellers: Turn a "Looker" into a "Buyer"

The best incentive you (as a seller) can offer buyers is a fairly-priced home in great condition. However, there are more creative incentives that may make your listing stick out. Buyers need to be able to picture themselves living in the home you are selling. If you are selling a home or condo on the water, consider including a kayak, jet ski, or fishing equipment in the home's asking price. If your home in on or near a golf course, include a golf cart. These "bonuses" will help stimulate excitement among buyers.

If you are selling a home as a vacation home, consider leaving it furnished or providing a gift card for furniture. A buyer may not have enough furniture to fill a second home. Stocking your home with fresh linens, towels, and kitchenware is also a plus.

If your buyers are concerned about affordability, you can coax them into buying your home in a number of ways. Offer to pay some of their closing costs. If your home requires you to pay HOA fees, offer to pay the first year's worth of HOA fees for your buyer(s). The same goes for homes that are near community country clubs. You can offer to pay initial membership fees, and also monthly fees as you see fit. This will help buyers picture themselves living in your home, because it links them to their new community from the start. You can also offer to pay a year of property taxes and/or mortgage payments. Some sellers allocate money for buyers to use on repairs and rennovation, which helps when buyers are concerned about the condition of the home. 

It comes down to understanding your buyers--what are they looking for most? Some sellers leave behind appliances, televisions, and even cars!  No matter what you end up including in your final offer, be sure to communicate with your real estate agent about prospective buyer feedback, which can help you strategically list and market your home.

Need an agent? Contact me! I work with both buyers and sellers in Central Ohio. Read what my previous clients have to say, here.